WHO WE ARE
EPY isn’t just about what you wear. It’s about what you spark in people.
We’re a lifestyle brand from Prague blending streetwear, underwear, and visual rebellion with closeness, humor, and a sex-positive outlook on life.
Our pieces trigger thousands of glances, flirts, smiles, and memories every single day. Someone might laugh at your tee on the street. Someone at a club or festival might compliment your EPY cap. You trade eye contact, Instagram, and maybe it turns into something more. Our underwear says out loud what you might be too shy to admit you want.
EPY connects people. It makes the world more playful, more free, more human. It creates unforgettable memories.
EPY is the ultimate icebreaker.
OUR STORY
Eatpussy, or simply EPY, is a streetwear and underwear lifestyle brand from Prague, born in 2017 completely by accident — and that’s why it’s so authentic.
My name is Ivan, I’m a graphic designer. Since I was a kid, I loved graffiti, visual provocation, and playing with ideas. At university dorms, in the legendary room 204, our street art crew was creating, painting, and pushing boundaries. Long story short: those were the wildest, most creative, and funniest years of my life.
EPY wasn’t born at a desk or in Photoshop. It came from real experiences. The dorm was our world of crazy parties, early-morning returns, chaotic relationships, big loves, and small fuck-ups.
And in one of those intimate, raw moments, when everything felt natural and honest, one thought hit me that summed it all up: Eat pussy not animals.
As a true street artist, I first turned it into a sticker. Later I printed it on my first tee, thinking it was just for me. But the feedback was insane. Friends wanted their own, so I made the first 10 pieces.
WHAT WE STAND FOR
Today we create streetwear, underwear, and spicy accessories for people who aren’t afraid to show their opinion — or at least their ass in our iconic EPY Logo thongs.
We’re a cheeky brand, but not cheap, tacky, or dumb. We don’t try to shock at any cost. We believe even a sex-positive brand can have an aesthetic edge.
Our visual identity draws inspiration from the 90s and 00s — when the internet was wild, fashion was bold, and everything felt raw and real. Just like us.
We love freedom, equality, and respect. We hate xenophobia, racism, and fascism. We’re a safe space for everyone who wants to live authentically, without prejudice, and outside the norm.
We love women. We love pussies. We love life.
EPY is for those who get that behind every design there can be an attitude. And behind every product there’s rebellion, humor, and a lot of love — for yourself, for people, for freedom, and for that beautiful untamed youth.
What will we remember one day? The crazy nights and carefree flirts EPY makes possible.
If you’re on the same wavelength, welcome to the EPY club.
